Generative AI

For Marketing

Unlock the Future of Digital Campaigns

Get the course
 
 
 

Welcome to the Generative AI for Marketing online course, where we unveil the transformative power of generative artificial intelligence and its potential to revolutionize the marketing landscape. As a marketer, you're always looking for new and innovative ways to captivate your audience and deliver impactful messages. Generative AI is not only the future of marketing; it is already taking the digital world by storm. This course will equip you with the knowledge and skills to understand the power of Generative AI and stay ahead of the curve in an ever-evolving industry. 

 
 
 
“AI is the most profound technology humanity is working on”
— Sundar Pichai, Google CEO
 

Who this course is for

  • Marketing professionals, business owners, and anyone interested in leveraging the power of Generative AI in their marketing efforts

  • No prior AI or programming experience is required, as the course will provide you with the necessary tools and resources to implement these cutting-edge techniques

WHAT YOU’LL GET

  • Continued help from the instructor

  • Resources to get you started and going post-course

  • Full lifetime access

  • Certificate of completion

 

The course is in English.
Taking this course, you will be granted a lifetime access to the continuously evolving course.

 

WHAT DOES THE COURSE COMPRISE?

In this comprehensive course, you'll gain an in-depth understanding of Generative AI and learn how to implement it in your marketing strategies. We'll cover the following topics:

OUTLINE OF THE COURSE

 

1: Introduction to Generative AI

  • AI in Marketing

  • Marketing automation via AI

  • What is Generative AI and why should marketers care?

  • Recent generative architectures: Stable Diffusion, and Transformers

  • ChatGPT, Claude, Bard, and other chatbots

  • Prompt engineering

  • The unlimited power of multimodality

  • PROJECT 1: Basic ChatGPT prompts and tricks

  • PROJECT 2: Drafting a marketing strategy with ChatGPT

2: Generative AI in Content Creation

  • Introduction

  • AI-generated text: blogs, articles, and social media posts

  • AI-generated visuals: images, videos, and graphics

  • AI-generated audio: voiceovers, music, and podcasts

  • PROJECT 3: Stable Diffusion product image generation

3: The future of Search, SEO, and digital marketing

  • ChatGPT Plugins: Are they the future of search?

  • Is AIO (Artificial Intelligence Optimization) the new SEO?

  • A new digital marketing paradigm

4: Generative AI for Personalization

  • Creating and targeting buyer personas with Generative AI

  • Implementing AI-driven personalization

  • Leveraging AI for a data-driven experimentation strategy

  • PROJECT 4: Creating generative Personas

5: Analyzing and Optimizing Campaigns with AI

  • Measuring attribution in a post-ATT world

  • Generative AI for marketing analytics

  • Introducing autonomous agents

  • PROJECT 5: Analyzing campaign performance with PandasAI

6: Current Landscape of Generative AI in Marketing

  • Real-world examples of Generative AI in marketing

  • Generative AI tools for marketers

  • Ensuring ethical and responsible usage of AI

  • PROJECT 6: Developing a personalized chatbot with your own data

 

Transform Your Marketing Game Today

 

50% discount for a short time

Generative AI for Marketing
€90.00
One time

 
“[Not using Generative AI] will be like trying to compete without knowing how to use Microsoft Office 20 years ago.”
— David Sacks. All-In podcast E126

The instructor

 

Juan Carlos Medina Serrano

LinkedIn

I'm Juan Carlos, a Mexican soul working from different parts of the world. I hold a PhD in computer science from the Technical University of Munich, but no need to call me doctor, Juan Carlos is fine. Although my background is quite technical (physics, statistics, programming), my passion lies in understanding human behavior and working with algorithms that provide insights to industries about their customers. Over the past five years, I have focused on AI applications in marketing, growth, and political campaigns.

Throughout my researcher years, my primary goal was to share scientific knowledge. I had the pleasure of giving numerous interviews to renowned media outlets such as CNN, El Pais, and Spiegel. Today, sharing knowledge remains a top priority in my life. I am now helping professionals understand AI through online mentoring courses. As an instructor in GenerativeAI.net, I am able to reach marketing professionals and business people and provide them with the necessary tools to better comprehend the potential of Generative AI.

Key data

Professional (chronological)

  • Instructor at GenerativeAI.net and Great Learning

  • Senior Data Scientist at Nubank, leading the Growth and Marketing team.

  • Head of Data for the CSU in the 2021 German Federal Election

  • PhD in computer science at TU Munich

  • Data Scientist at BMW

  • M.Sc. in CSE and M.Sc. in Data Engineering at TU Munich

  • B.Eng. in Physics at ITESM

Interests

  • GenAI, dancing, playing the piano, politics