Generative AI
For Marketing
Unlock the Future of Digital Campaigns
Welcome to the Generative AI for Marketing online course, where we unveil the transformative power of generative artificial intelligence and its potential to revolutionize the marketing landscape. As a marketer, you're always looking for new and innovative ways to captivate your audience and deliver impactful messages. Generative AI is not only the future of marketing; it is already taking the digital world by storm. This course will equip you with the knowledge and skills to understand the power of Generative AI and stay ahead of the curve in an ever-evolving industry.
“AI is the most profound technology humanity is working on”
Who this course is for
Marketing professionals, business owners, and anyone interested in leveraging the power of Generative AI in their marketing efforts
No prior AI or programming experience is required, as the course will provide you with the necessary tools and resources to implement these cutting-edge techniques
WHAT YOU’LL GET
Continued help from the instructor
Resources to get you started and going post-course
Full lifetime access
Certificate of completion
The course is in English.
Taking this course, you will be granted a lifetime access to the continuously evolving course.
WHAT DOES THE COURSE COMPRISE?
In this comprehensive course, you'll gain an in-depth understanding of Generative AI and learn how to implement it in your marketing strategies. We'll cover the following topics:
OUTLINE OF THE COURSE
1: Introduction to Generative AI
AI in Marketing
Marketing automation via AI
What is Generative AI and why should marketers care?
Recent generative architectures: Stable Diffusion, and Transformers
ChatGPT, Claude, Bard, and other chatbots
Prompt engineering
The unlimited power of multimodality
PROJECT 1: Basic ChatGPT prompts and tricks
PROJECT 2: Drafting a marketing strategy with ChatGPT
2: Generative AI in Content Creation
Introduction
AI-generated text: blogs, articles, and social media posts
AI-generated visuals: images, videos, and graphics
AI-generated audio: voiceovers, music, and podcasts
PROJECT 3: Stable Diffusion product image generation
3: The future of Search, SEO, and digital marketing
ChatGPT Plugins: Are they the future of search?
Is AIO (Artificial Intelligence Optimization) the new SEO?
A new digital marketing paradigm
4: Generative AI for Personalization
Creating and targeting buyer personas with Generative AI
Implementing AI-driven personalization
Leveraging AI for a data-driven experimentation strategy
PROJECT 4: Creating generative Personas
5: Analyzing and Optimizing Campaigns with AI
Measuring attribution in a post-ATT world
Generative AI for marketing analytics
Introducing autonomous agents
PROJECT 5: Analyzing campaign performance with PandasAI
6: Current Landscape of Generative AI in Marketing
Real-world examples of Generative AI in marketing
Generative AI tools for marketers
Ensuring ethical and responsible usage of AI
PROJECT 6: Developing a personalized chatbot with your own data
Transform Your Marketing Game Today
50% discount for a short time
“[Not using Generative AI] will be like trying to compete without knowing how to use Microsoft Office 20 years ago.”
The instructor
Juan Carlos Medina Serrano
I'm Juan Carlos, a Mexican soul working from different parts of the world. I hold a PhD in computer science from the Technical University of Munich, but no need to call me doctor, Juan Carlos is fine. Although my background is quite technical (physics, statistics, programming), my passion lies in understanding human behavior and working with algorithms that provide insights to industries about their customers. Over the past five years, I have focused on AI applications in marketing, growth, and political campaigns.
Throughout my researcher years, my primary goal was to share scientific knowledge. I had the pleasure of giving numerous interviews to renowned media outlets such as CNN, El Pais, and Spiegel. Today, sharing knowledge remains a top priority in my life. I am now helping professionals understand AI through online mentoring courses. As an instructor in GenerativeAI.net, I am able to reach marketing professionals and business people and provide them with the necessary tools to better comprehend the potential of Generative AI.
Key data
Professional (chronological)
Instructor at GenerativeAI.net and Great Learning
Senior Data Scientist at Nubank, leading the Growth and Marketing team.
Head of Data for the CSU in the 2021 German Federal Election
PhD in computer science at TU Munich
Data Scientist at BMW
M.Sc. in CSE and M.Sc. in Data Engineering at TU Munich
B.Eng. in Physics at ITESM
Interests
GenAI, dancing, playing the piano, politics